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SENSORY MARKETING

"Of all the arts,

music is what acts in the most immediate way on the soul ”  

Giacomo Leopardi

Music permeates our daily lives, is omnipresent and has a strong impact on many of our decisions, even if we are not aware of it.

 

But does music really affect our behavior as consumers?

 

It is common for consumer behavior to be mediated by emotions.

I do not think it is necessary to resort to statistics and studies - which are in abundance - to recognize the power of music in our decisions.

 

What is commonly known as Sensory Marketing, has a long series of scientific studies behind it, which all lead to a single conclusion: that a correct mix of style and musical volume increases the sales and experience of the consumer.

 

That is why it is of fundamental importance that the sound takes center stage without having to be constantly in the foreground.

 

Perceptions create an emotional response which as Sound Designer I propose to shape your specific space.

 

Working with all digital and analog platforms, the final result will be the unmarked personality of your environment.

 

Do you want to exploit the evocative power of music?

 

© 2020 _ Gabriele Simonetti _ Suena con Ñ
 

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